The reference
The whole method, in writing, free to read.
This is the working reference behind everything Compass does: how to find the friction that is actually costing you money, how to map your business, how to judge what is worth testing, and how to decide what to do once the evidence is in. It is written for the person running the company.
This page is the current version. It is kept up to date here as the work develops, and the same text is what your AI assistant reads when you connect this site. 82 sections, no email, nothing held back.
The Compass Guide is a snapshot taken on 12 September 2026. This page is the version that stays current.
Author's note
Introduction: The Question Is Too Big
Part One: Begin With the Business
Chapter 1: Stop Asking for an AI Strategy
Part One: Begin With the Business
Chapter 2: Find the Costly Friction
Part Two: Map Before You Move
Chapter 3: The 5x5 Business Map
Part Two: Map Before You Move
Chapter 4: Appropriate Maturity
Part Three: Choose the Bet
Chapter 5: Score Opportunities Without Pretending the Score Is Truth
Part Three: Choose the Bet
Chapter 6: Adoption Is Part of the Product
Part Four: Buy Evidence
Chapter 7: The Smallest Useful Experiment
Part Four: Buy Evidence
Chapter 8: Stop, Continue, Invest, or Industrialize
Part Five: Manage a Portfolio, Not a Parade
Chapter 9: Business Outcomes Are the Portfolio
Part Five: Manage a Portfolio, Not a Parade
Chapter 10: Governance That Can Be Used
Part Six: Lead the Decision System
Chapter 11: What the CEO Owns
Part Six: Lead the Decision System