How it works
Make the next decision from the business outward.
You may know the company should be doing something with AI without knowing what that something is. So we begin with how the business works, not with a tool.
We look for an improvement worth pursuing, compare the possible ways forward and run a useful early test before asking for a larger commitment.
The whole business, then the next move
A clear path from uncertainty to evidence.
01
Understand how your business runs
Use the Compass 5×5 map with your team to see how work, decisions and information move across the company.
02
Find where it could improve
Identify the gaps and bottlenecks affecting revenue, cost, service or cash. Agree what better would look like and how to measure it.
03
Score the ideas
Compare the likely business effect, the chance it will work, how easily people can adopt it, how soon you can learn, and what it costs or puts at risk. Then decide what to pursue, prepare or set aside.
04
Get early wins. Keep the bigger picture.
Run a small test with an owner, cost, measure and review date. Compare results with the starting point, then continue, change or stop. Use the evidence to guide the next investment across the business.
Try a worked example.
Walk the same method through an example business: locate the work, then compare the possible projects.
Explore the business mapThen put it where your team looks.
Translate the chosen test into the rhythm you already run — a Rock and a Level 10 item in EOS, a key result under OKRs, a quarterly priority in Scaling Up.
Open the operating system bridgeProject NANDA’s preliminary 2025 report described 95% of organizations as getting no return from enterprise generative AI. For Compass, the lesson is to measure financial outcomes.
Read the 2025 report (PDF)A credible financial connection
Starting point
What happens today
Business connection
Revenue, cost or balance sheet
Decision rule
Continue, change or stop
The plan has to work for the people doing the work.
I can bring structure, challenge assumptions and help make the tradeoffs clear. Your team brings the context, judgment and participation no outsider can supply. That matters because a promising idea that people cannot adopt is not a good investment yet.
See how Adam helps