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Appendix A: Working Templates

A.1 Friction statement

This page describes a current situation before you select a solution. Use it as the map reveals candidate opportunities, filling out a separate statement for each. Start with an observable event and what people do in response; label estimates and leave unknowns visible so the next conversation can test the account.

Trigger: When __________ occurs,

People and current work: __________ must __________,

Observable consequence: which causes __________.

Estimated cost or proxy: We believe this costs __________ because __________.

Unknowns to verify: __________.

Check the statement with the people doing the work, connect it to the relevant map cells, and carry it into the comparison. You can keep several statements open until you're ready to choose.