The pressure to do something with AI will keep changing as tools and capabilities develop. Demonstrations that look remarkable today will become ordinary. Some expensive capabilities will become cheaper, and risks that once seemed theoretical will become familiar. Some choices you make will work; others will need to change.
You can give your company a dependable way to make decisions while that uncertainty remains. Start with how the business works, discover several opportunities, and compare them with reasons people can examine. Choose what deserves attention now and be clear about what will wait.
Then take a step small enough to learn from. Keep maturity appropriate to the job, include adoption in the design, and decide sourcing separately. Use the evidence to determine whether to stop, continue, invest, or make the capability dependable for broader use. Keep the pace within what your people can sustain.
You and your team own those answers. The method gives you a way to work through them together and carry the learning into the next choice. That's how we begin, and how we keep going.